ABOUT ME

Holly Anne

Founder + Lead Artist of Pure Theory Co.

 

With over a decade of experience in the beauty industry, I’ve built my artistry on one core belief: true beauty is both felt and seen. I’m Holly Anne, the founder and lead artist of Pure Theory Co., a modern, elevated beauty brand originally rooted in Chicago and now expanding to Scottsdale, Arizona.

 

My career began after graduating from the renowned Makeup First School of Makeup Artistry in Chicago. Since then, I’ve had the privilege of working with hundreds of clients across bridal, editorial, commercial, and special occasion settings. Each experience deepening my passion for creating looks that are timeless, polished, and deeply personal.

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While my signature style is rooted in soft glam and refined enhancement, my artistry also extends beyond the everyday. My time as a special effects artist at Six Flags Fright Fest allowed me to explore a different side of makeup, designing prosthetics and bringing cinematic characters to life. That duality of beauty and transformation continues to inspire my work today.

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At Pure Theory Co., every detail matters. I take pride in curating a seamless, supportive, and luxurious experience, whether you're preparing for your wedding day, stepping in front of the camera, or celebrating a milestone. I also collaborate with a trusted network of experienced artists and hairstylists to ensure your glam team is tailored perfectly to your needs, no matter the size or scope.

 

This journey has been shaped by the incredible clients who’ve trusted me with their most meaningful moments. I’m endlessly grateful and excited to continue this next chapter in both Chicago and Scottsdale. I’d be honored to be a part of your story.